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Digital Asset Management for Media and Creative Teams

Studios, agencies, and in-house brand teams manage growing libraries of footage, stills, audio, and campaign files across production tools, shared drives, and legacy DAM systems. Version sprawl is common. Rights and talent release data are often missing or stored separately from the assets they govern. Teams spend production time locating approved masters instead of finishing work. Unreleased or expired assets create compliance exposure when they reach external channels.

Why Traditional Approaches Fail

Folder structures and naming conventions break down at scale. Standalone DAM products handle storage but often sit apart from search, review, and distribution workflows. Cloud creative suites improve collaboration but may not meet residency, audit, or client contractual requirements. Generic enterprise search indexes file names without scene-level video context, transcript text, or rights metadata. Point tools for transcription or face matching add capability but fragment governance.

Prodigy connects Digital Asset Management, Video Intelligence, Face Recognition, and Enterprise Search on infrastructure the organization controls. Assets ingest with metadata, rights, and version lineage attached. Production teams search by spoken word, visual content, talent, project, or rights status from one governed library. Review, approval, and reuse happen without exporting masters to external services. The same platform supports brand, agency, and archive workflows as libraries grow.

Explore Digital Asset Management

Security & Governance Considerations

Unreleased production content and client-owned media require strict access boundaries. Prodigy applies role-based permissions at the asset level and enforces them in search and Private AI workflows. Processing runs on infrastructure you define. Audit logs record downloads, shares, and references.

Biometric policy controls

Face Recognition includes consent and usage policies for talent matching.

Deployment choice

Customer VPC, on-premises, and air-gapped options for sensitive productions.

Usage audit

Trace downloads, shares, and references on governed assets.

Use cases

Example Use Cases

Campaign asset control

Marketing and brand teams retrieve current logos, templates, and localized variants with usage rights visible at download.

Post-production archive

Editors and producers search years of footage by dialogue, scene, or talent without opening every project file.

Client and agency review

External partners access approved proxies and renditions under role-based permissions with usage audit.

Rights and clearance workflow

Operations teams flag expired licenses and missing talent releases before assets publish externally.

Target audience

Who this solution is for

Creative directors

Control versions and brand consistency across campaigns.

Head of post-production

Search archives and deliver approved masters faster.

Media operations managers

Run ingestion, rights, and distribution workflows at scale.

DAM administrators

Manage taxonomy, metadata, and library health.

Brand governance leads

Enforce approved asset use across regions and channels.

Agency operations directors

Share client assets under contractual access controls.

Expected Business Outcomes

Teams spend less time searching for approved assets and more time on production work. Rights and version errors decrease when metadata travels with every file. Archive libraries become usable for reuse instead of passive storage. Security and legal reviewers gain visibility into who accessed sensitive content. Operations scale across regions and agencies without adding disconnected tools.

See Prodigy DAM for media and creative teams

Request a demo to walk through DAM, video search, and rights governance on a library structured like yours.

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